What is an Affiliate Marketing Blog?
An affiliate Blog is a platform that uses written content to promote products or services in exchange for commissions. There are various forms of Affiliate Marketing Websites or Blogs, but they all work in a similar way, which is basically to promote a product or service using unique links. However, the two most popular ones are;
> Independent blogs
> Product review and comparison websites
Some affiliate marketers combine these two forms of affiliate marketing Blogs. This approach gives the affiliate marketer the opportunity to publish more detailed information about the specific products and services that they are promoting; and this builds trust between the publisher and the audience which may potentially lead to a sale.
Independent Blogs
Independent Blogs are sites that have published content that could very much be personal to the blogger. This personal content may be in form of a Travel Blog or Self-development blog. The content of an independent Blog can also include other things that the blogger is passionate about, for instance; Health and Fitness, Finance, Business and Marketing.
Product review and comparison sites
The content of a Product review and recommendation websites are primarily tailored to an audience looking to buy a product or service within a particular category or several other categories. It could be electronics, Health, finance, Travel and much more. The reviews or recommendations help the user to decide on what product to purchase. A good example of a product review and comparison site is Wirecutter.
Ensure that you follow Federal Trade Commission (FCT) guidelines by writing a Disclaimer on your website or your affiliate marketing Blog. Make sure that you state that you are an affiliate marketer for the products and services you are promoting in your content. You can also state that you are going to make a commission for every qualifying sale made using your affiliate links at no additional cost to the customer. You can write this disclaimer at the top and bottom of your website pages. you can also write it in every content you publish.
Choose a Hosting Platform
Choosing a Hosting Platform for your Blog is a very important step because some affiliate programs may decline your application to join them if you don’t have a platform to share your affiliate links. There are good Hosting platforms for Blogs which include Flywheel, WIX and Wordpress. You don’t need to be a professional to start a website or blog. Many website Hosting platforms come with Templates for you to design your blog or website as you please. However, if you don’t have the time, you can visit Fiverr and Hire a freelancer to build your blog or website.
Choosing a Niche
You need to choose a niche that you are passionate about, for instance if the content of your blog is about Health and fitness; write about Health and fitness then consider joining affiliate programs that deal with health and fitness products. Furthermore, if you can write reviews and make recommendations for specific Health and fitness products you can do so and also generate and share links that can attract potential customers to buy the Health and fitness products you are promoting. This tip will help attract the right audience to your blog and the right leads to the products or services you are promoting. Some affiliate programs may decline your application to join them if your Niche is not related to their products or services.
Content and Structure
To attract the right audience you need to create original, Persuasive and genuine content that will promote the products and services you are promoting. Write about the products and the value they bring. Share the opinions of other people that have used the products and compare with similar products.
The structure of your content should be simple, elaborate, concise and attractive. Your audience may be looking for answers to some specific questions. Therefore, adopting a question and answer approach will get your readers attention. Go straight to the point as you write your articles; not many readers have the patience to go through your entire post, make it brief but full of valuable information. Add meaningful pictures in your content to make it less boring and captivating.
Display Affiliate Banners and Links
You can display your affiliate Banners and unique links on your Blog. For instance, when you want to insert your link into your content, instead of pasting the link as it was originally generated from the original source, be creative by writing the name of the Merchant then attach the link to the name. Furthermore, be mindful of the marketing rules of any affiliate program that you join. Some affiliate programs highly prohibit the sharing of your unique affiliate link on forums and social networks, if your link is labeled as Spam you may be reported to the merchant for violating the rules of publication and you will be punished. Some punishments include; no payout and in worse cases your affiliate agreement will be terminated as well, so you are advised to adhere to the marketing rules of your affiliate program.
Content Promotion
Search engine optimization (SEO) which is a process of enhancing the quantity and quality of traffic to your website or blog from search engines is very essentially in generating organic traffic. Utilising SEO tools to promote your content will save you alot of time and resources because it targets unpaid traffic. You can also promote your content using social media or forums Such as pinterest, Linkedln, Facebook, Instagram, Twitter, Qoura, Youtube and many more. You can also use email marketing platforms such as GetResponse which is a very effective tool in driving traffic to your Blog. Bear in mind that promotion that is targeted towards a particular audience that could potential be interested in the products and services you are promoting is key to your success in affiliate marketing. If you are promoting Home and Garden products; identify groups that comprise of people interested in gardening. This will save you a lot of time, energy and resources.
Content Update
As you grow in the business of affiliate marketing your knowledge of how it works and the products you are promoting may also increase. Therefore, you can consider editing and updating past articles to meet present consumer needs.
Get Subscribers
When you have an audience that subscribe to receiving newsletters, or receiving notifications whenever you publish new content, it will save you a lot of time because you could have loyal readers who can eventually become customers and also share your content to other people which will attract more traffic and generate sales for you to earn commissions.
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Disclaimer: As affiliates we earn from qualifying purchase done using our partner links at no addtional cost to you